Ethics: Our main aim is to put the needs of the customer first before anything else. We strive to provide our customers with the best quality of service under the Muthoot Brand Umbrella and we do the same with a smile.

Values: Accountability for all our operations & services and towards the society makes us a socially responsible and intelligent citizen. Our empire has grown leaps and bounds on the basis of these values. The times may change, but our values will remain unchanged.

Reliability: With an unblemished track record throughout the markets we serve; and across national as well as global boundaries, The Muthoot Group values its commitment to customer-service.

Dependability: We do not judge ourselves by the profit we make but by the trust and confidence that people have shown in us for the past 132 years. Over 6 million people have turned to us for help in their hour of need just because of this guiding principle of ours.